Title | Good for You, Great for Me: Finding the Trading Zone and Winning at Win-Win Negotiation |
Publication Type | Book |
Year of Publication | 2014 |
Authors | Susskind, L |
Publisher | Public Affairs |
ISBN | 978-1610394253 |
Keywords | backtable, building, negotiation, relationships, trust, value, win-win, zopa |
Abstract |
By showing how to win at win-win negotiating, Lawrence Susskind provides the operational advice you need to satisfy the interests of your back table—the people to whom you report. He also shows you how to deal with irrational people, whose vocabulary seems limited to “no,” or with the proverbial 900-pound gorilla. He explains how to find trades that create much more value than either you or your opponent thought possible. His brilliant concept of “the trading zone”—the space where you can create deals that are “good for them but great for you,” while still maintaining trust and keeping relationships intact—is a fresh way to re-think your approach to negotiating. The outcome is often the best of both possible worlds: You claim a disproportionate share of the value you’ve created while your opponents still look good to the people to whom they report. Whether the venue is business, a family dispute, international relations, or a tradeoff that has to be made between the environment and jobs, Susskind provides a breakthrough in how to both think about, and engage in, productive negotiations. |
Good for You, Great for Me: Finding the Trading Zone and Winning at Win-Win Negotiation
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