|Title||Four Factors for Successful Entrepreneurial Negotiations|
|Publication Type||Journal Article|
|Year of Publication||2016|
If you can' negotiate, you can't be a successful entrepreneur. As Howard H. Stevenson, long-time business scholar has said, entrepreneurship is “the pursuit of opportunity beyond resources controlled.” That means that no matter what the sector, entrepreneurship requires convincing others—your startup co-founders, angel investors, venture capitalists, employees, and potential business partners—to commit their knowledge, time, reputation, expertise, and money to your idea.