|Title||The Eight Common Mistakes That Entrepreneurs Make When Negotiating|
|Publication Type||Journal Article|
|Year of Publication||2019|
|Authors||Dinnar, S, Susskind, L|
|Journal||The European Business Review|
We all know the statistics. Most start-up businesses fail. While many experts attribute the high failure rate to the risks associated with innovation, we have found that an equally significant cause is the mismanagement of key relationships, and more specifically, the way that founders and entrepreneurs negotiate.