Community Dispute Negotiation Role-Play: Billboards in Wyethville

TitleCommunity Dispute Negotiation Role-Play: Billboards in Wyethville
Publication TypeMiscellaneous
Year of Publication1998
AuthorsDavenport, K, Susskind, L
Keywordshitana, interests, Managing Growth in Rockville, negotiate, negotiation, PON, value creation

Six-party negotiation among business, municipal, and environmental representatives regarding a potential ban on billboard advertising

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Wyethville is a small and blossoming city, whose recent economic prosperity has prompted development of its waterfront. A new and highly controversial code proposes banning all billboard advertising along the waterfront so as to beautify the area and attract investment. Six members of the local business community and residents, with divergent interests, must present a final Billboard Proposal to their City Council. At least five of the six members must endorse the Proposal for it to be accepted by the City Council.