City Planner, Mediator, and MIT Professor

The Eight Big Negotiation Mistakes that Entrepreneurs Make

Title:

The Eight Big Negotiation Mistakes that Entrepreneurs Make
Publication Type
:
Journal Article
Journal
:
Negotiation Journal
Year of Publication
:
2018

Authors:

Lawrence Susskind
Samuel Dinnar
Volume
:
34
Pagination
:
401 – 413
Date Published
:
Jan-10-2018
Publication Language
:
eng
Abstract
:
Entrepreneurs, whose job is to transform ideas into new products or services for which there is a market, pride themselves on creating disruption and driving innovation. But they often fumble key interactions because they don't know how to handle the negotiation challenges that almost always arise. Entrepreneurship typically entails a series of interactions between founders, partners, potential partners, investors, and others at various stages of the entrepreneurial process – from the “seed” stage when the business is just an idea to the “exit” stage when the entrepreneur sells or departs. We have scrutinized the full range of entrepreneurial negotiations seeking to identify the most common negotiation mistakes that entrepreneurs make, and in this article we describe eight of them. We discuss how they can learn to prevent these mistakes – especially through proper preparation – and which strategies they can deploy to overcome the mistakes they do make.
Issue
:
43
Citation Key
:
375